Note: All of the information on this page comes directly from the LinkedIn page on corporate branding colors. It's current as of when this post was last updated.
Primary Color Palette
The primary LinkedIn color palette is made up of three colors. LinkedIn Blue, the color on this page, plus black and white.
LinkedIn Blue
| hex |
#0077b5 |
| rgb |
(0, 119, 181) |
| cmyk |
(100, 34, 0, 29) |
Black
| hex |
#000000 |
| rgb |
(0, 0, 0) |
| cmyk |
(0, 0, 0, 100) |
| pantone | 419 |
|---|
White
| hex |
#ffffff |
| rgb |
(255, 255, 255) |
| cmyk |
(0, 0, 0, 0) |
The palette can also include cool grays, with the three examples from their site shown below. I assume there are more than these three allowed, but that's just a guess.
| hex |
#313335 |
| rgb |
(49, 51, 53) |
| cmyk |
(8, 4, 0, 79) |
| hex |
#86888a |
| rgb |
(134, 136, 138) |
| cmyk |
(3, 1, 0, 46) |
| hex |
#caccce |
| rgb |
(202, 204, 206) |
| cmyk |
(2, 1, 0, 19) |
Accent Color Palette
There is also an accent color palette with colors that can be used to draw attention to specific elements. According to their branding guidelines they should be used in the order listed here, left to right.
| hex |
#00a0dc |
| rgb |
(0, 160, 220) |
| cmyk |
(100, 27, 0, 14) |
| hex |
#8d6cab |
| rgb |
(141, 108, 171) |
| cmyk |
(18, 37, 0, 33) |
| hex |
#dd5143 |
| rgb |
(221, 81, 67) |
| cmyk |
(0, 63, 70, 13) |
| hex |
#e68523 |
| rgb |
(230, 133, 35) |
| cmyk |
(0, 42, 85, 10) |
There is also an extended accent palette that is built on these colors which you can see on the LinkedIn site.
More about LinkedIn Blue
LinkedIn Blue has a hex value of #0077b5 which gives it an RGB value of (0, 119, 181). That makes it approximately 0% red, 47% green, and 71% blue. On the CYMK color model LinkedIn Blue is 100 cyan, 0 yellow, 34 magenta, and 29 black. It is also 201° hue, 100% saturation, and 35% lightness on the HSL color model and 201° hue, 100% saturation, and 71% value on the HSV color model. LinkedIn Blue is not a Pantone color, but it is close to Pantone color 7469. LinkedIn Blue is not a DIC color, but it is close to DIC 579s. LinkedIn Blue is not a web safe color, but it is close to Navy Blue.