Pantone 7438 has a hex value of #d9a6ff which gives it an RGB value of (217, 166, 255). That makes it approximately 85% red, 65% green, and 100% blue. On the CYMK color model Pantone 7438 is 15 cyan, 0 yellow, 35 magenta, and 0 black. It is also 274° hue, 100% saturation, and 83% lightness on the HSL color model and 274° hue, 35% saturation, and 100% value on the HSV color model. Pantone 7438 is a Pantone color with the name 7438. Pantone 7438 is not a DIC color, but it is close to DIC 71s*. Pantone 7438 is not a web safe color, but it is close to #cc99ff.