Pantone 704 has a hex value of #ba0025 which gives it an RGB value of (186, 0, 37). That makes it approximately 73% red, 0% green, and 15% blue. On the CYMK color model Pantone 704 is 0 cyan, 80 yellow, 100 magenta, and 27 black. It is also 348° hue, 100% saturation, and 36% lightness on the HSL color model and 348° hue, 100% saturation, and 73% value on the HSV color model. Pantone 704 is a Pantone color with the name 704. Pantone 704 is not a DIC color, but it is close to DIC 2485s. Pantone 704 is not a web safe color, but it is close to #cc0033.