Pantone 7440 has a hex value of #b399ff which gives it an RGB value of (179, 153, 255). That makes it approximately 70% red, 60% green, and 100% blue. On the CYMK color model Pantone 7440 is 30 cyan, 0 yellow, 40 magenta, and 0 black. It is also 255° hue, 100% saturation, and 80% lightness on the HSL color model and 255° hue, 40% saturation, and 100% value on the HSV color model. Pantone 7440 is a Pantone color with the name 7440. Pantone 7440 is not a DIC color, but it is close to DIC 2205s*. Pantone 7440 is not a web safe color, but it is close to #cc99ff.