#ff9900, RGB (255, 153, 0)
Amazon Yellow has a hex value of #ff9900 which gives it an RGB value of (255, 153, 0). That makes it approximately 100% red, 60% green, and 0% blue. On the CYMK color model Amazon Yellow is 0 cyan, 100 yellow, 40 magenta, and 0 black. It is also 36° hue, 100% saturation, and 50% lightness on the HSL color model and 36° hue, 100% saturation, and 100% value on the HSV color model. Amazon Yellow is not a Pantone color, but it is close to Pantone color 138. Amazon Yellow is not a DIC color, but it is close to DIC 2528s*. Amazon Yellow is a web safe color.