Amazon Blue has a hex value of #146eb4 which gives it an RGB value of (20, 110, 180). That makes it approximately 8% red, 43% green, and 71% blue. On the CYMK color model Amazon Blue is 89 cyan, 0 yellow, 39 magenta, and 29 black. It is also 206° hue, 80% saturation, and 39% lightness on the HSL color model and 206° hue, 89% saturation, and 71% value on the HSV color model. Amazon Blue is not a Pantone color, but it is close to Pantone color 301. Amazon Blue is not a DIC color, but it is close to DIC 2591s. Amazon Blue is not a web safe color, but it is close to Navy Blue.