Pantone 696 has a hex value of #991846 which gives it an RGB value of (153, 24, 70). That makes it approximately 60% red, 9% green, and 27% blue. On the CYMK color model Pantone 696 is 0 cyan, 54 yellow, 84 magenta, and 40 black. It is also 339° hue, 73% saturation, and 35% lightness on the HSL color model and 339° hue, 84% saturation, and 60% value on the HSV color model. Pantone 696 is a Pantone color with the name 696. Pantone 696 is not a DIC color, but it is close to DIC 646s*. Pantone 696 is not a web safe color, but it is close to #990033.