Pantone 697 has a hex value of #7d0925 which gives it an RGB value of (125, 9, 37). That makes it approximately 49% red, 4% green, and 15% blue. On the CYMK color model Pantone 697 is 0 cyan, 70 yellow, 93 magenta, and 51 black. It is also 346° hue, 87% saturation, and 26% lightness on the HSL color model and 346° hue, 93% saturation, and 49% value on the HSV color model. Pantone 697 is a Pantone color with the name 697. Pantone 697 is not a DIC color, but it is close to DIC 2243s*. Pantone 697 is not a web safe color, but it is close to #660033.